Product Description: was founded in Stockholm in 2016 by a group of designers and engineers with a passion for creating innovative products that enable everyone to grow their own food without compromising their modern lifestyle. We strive to accelerate and simplify urban gardening, enabling everyone to be a grower. In 2017 we did successful crowdfunding campaigns on Kickstarter and Indiegogo, that resulted in over 1600 backers from 65 countries. How NOT to kill a plant: is a compact, easy and effortless way of growing. It is s a hydroponic pot, which means it grows plants like chilies, herbs and tomatoes without soil. It waters the plants automatically. The result? Faster growth and no need to worry about over or under watering. takes care of the boring parts of growing and lets you enjoy the fun parts. All you need to do is to fill the water tank every now and then, and add some nutrients (included) Less guesswork thanks to automatic watering Hydroponic technology inspired by professional agriculture Minimalistic Scandinavian design from Sweden Water tank that lasts for weeks Grow herbs and vegetables from seed to harvest Automatic watering: The most common way to kill a plant is probably forgetting about watering - and then compensating this by overwatering. Everyone knows that plants need water, but how much and how often? waters every 3rd hour, and since the growing medium holds moisture as well as air, the plant can't get overwatered. Just fill the water tank when the water level gets low, and you can leave it alone. More productive plants: Having a healthy root zone is essential for growing leaves and fruits. Growing in a porous growing medium instead of soil, the roots get easier access to oxygen and nutrients (which are added to the water). This enables the plant to grow faster, so you can harvest earlier and more often, whether it's basil leaves or chili peppers. Water tank that lasts for weeks: As water is pumped up, the excess water drains through the bottom and is recollected in the water tank to be reused later. So instead of evaporating, more water is being used by the plants. The water lasts for several weeks, so you can go away from home and return to a healthy plant. SELF-WATERING - no need to wonder how much or often to water HYDROPONIC - soil-less growing results in more productive plants DESIGN - MInimalistic design from Scandinavia GROW EVERYTHING - Grow cherry tomatoes, basil, chili peppers and more COMPLETE KIT - Growing medium and fertilizer is included