Let’s breathe some life into that hair with Not Your Mother’s Way to Grow Long Strong Shampoo. This shampoo gently cleanses to remove build up without ever drying out your hair, leaving your locks softer, shinier, and feeling healthier than before. An added bonus is that after washing with Way to Grow Long Strong Shampoo, your hair will be easier to tame too. ​You can use Way to Grow Long Strong Shampoo on any hair type, including color-treated hair. It’s formulated with Vitamin B5, Keravis, and Biotin and without sulfate surfactants, parabens or phthalates. ​ Our Way to Grow Long Strong Shampoo is the first step in a three-step system designed to fortify your hair. Follow up with Step 2: Way to Grow Long Strong Conditioner and Step 3: Way to Grow Long Strong Leave-In Conditioner for the ultimate fortifying hair treatment that hydrates, detangles and protects against breakage. Founded in 2010 in Tampa, FL, at Not Your Mother’s we believe in creating innovative hair products, for all hair types, that provide no fuss, simple and proven solutions that empower you to freely express and celebrate your uniqueness. Plus, the best form of expression is rocking your own personal style, right? Dry Shampoo is our best friend, we’re all about embracing natural curls and we love to kick brass with our blue and purple toning shampoo and conditioners. We crave creativity and formulate our holy grail products with only the good stuff - because why ruin a good thing or a good hair day? ​ How often should I use this?​ The Not Your Mother’s Way to Grow Long Strong Shampoo is absolutely safe for daily use. We actually recommend you use it in place of your regular shampoo for softer, shinier and healthier feeling hair. ​ So when should you start seeing results? When used with Way to Grow Long Strong Conditioner and Leave-In, your hair should feel renewed, healthier and appear shinier after one use.​ Let’s talk Keravis, B5 and Biotin. These well-known nourishing ingredients are known to increase shine, while fortifying hair, aiding in detangling and reducing breakage. We've included them in both the shampoo and conditioner to leave your locks softer, shinier, and feeling healthier than before. ​ Is Way to Grow Long Strong Shampoo safe for color-treated hair?​ Yes We do not formulate our shampoos with any harsh cleansing surfactants, which means this product will not affect color.​ What is the fragrance for Way to Grow Long Strong Shampoo? The Way to Grow Long Strong regimen has a light and fruity red apple fragrance filled with notes of jasmine and peach that combine to delight your senses without being overpowering. ​ Will Way to Grow Long Strong Shampoo dry out my hair? The Way to Grow Long Strong Shampoo was designed to gently cleanse without stripping hair of healthy moisture. ​ Is Way to Grow Long Strong Shampoo free from harmful ingredients? Way to Grow Long Strong Shampoo is free of sulfate surfactants, parabens, and phthalates. Gently cleanses Leaves hair feeling soft, shiny and healthy Formulated with Vitamin B5, Keravis and Biotin Sulfate surfactant free, paraben free and phthalate free Safe for color-treated hair For all hair types – straight, wavy, and curly Expiration Date: We have fresh stock each week with exceptional expiration dates prior to JANUARY 2024. Products will expire no later than six months to 1 year after receipt.