Plasma Function using negative ions that neutralize the positive ions naturally present in hair and cause the cuticle to close, sealing moisture in the hair shaft and reducing static electricity in your hair. More airflow, less noise: with its 110,000 RPM brushless motor and 1600 W, you will enjoy less noise, more airflow, and a longer lifespan. Check your settings: the display will show the selected speed and temperature settings. Intelligent heat control: thanks to the built-in thermostat, the hairdryer measures the air temperature and sends the information to the microprocessor to intelligently control the temperature and prevent hair damage from extreme heat. Suitable for all hair types: 3 temperatures (including the cool air function) to accommodate all hair types. Choose the perfect hairstyle: achieve any hairstyle with its 3 speed settings. Convenient use: enjoy practical use thanks to its compact and lightweight design. Memory function: its Memory function records the last speed and temperature settings you used, so it is ready to use instantly. Professional concentrator nozzle included to define hairstyles and smooth hair. Silent motor: quieter motor, making it easier to dry hair.