Outstanding noise cancellation Equipped with advanced Fully Adaptive Noise Cancellation (Beats Pure ANC) technology. It can accurately identify, isolate and eliminate external noise in real time, whether it's the roar of an aircraft engine, the cacophony of an underground car, or a variety of background noises on the street, all of which can be effectively blocked, so you can immerse yourself in the pure world of music. At the same time, it can also automatically adjust the noise reduction effect according to changes in the surrounding environment and sound, creating a personalised quiet space for you. Stunning sound experience Superb acoustic design and Beats Pure ANC technology combine to deliver supreme sound. High-fidelity audio output lets you hear every detail in your music, from deep bass to clear highs. Support for spatial audio brings you an immersive music experience, as if you were in a live concert or recording studio. Convenient connectivity and operation. With the built-in Apple W1 chip, it's seamless for Apple users to set up and switch between different Apple devices. It is also compatible with Android devices for broad compatibility. With Class 1 Bluetooth connectivity, the signal is stronger and has a wider coverage area, ensuring a stable connection during use with very few disconnections.The ear cups are equipped with convenient multi-functional controls. With the B button, you can easily answer calls, control music playback, adjust the volume, and launch the voice assistant Siri, which is easy and convenient to operate. Long-lasting battery life With Beats Pure ANC on, you can get up to 22 hours of battery life for a full day of music listening. When noise cancellation is turned off and the device is in low-energy mode, battery life is up to 40 hours. And with Fast Fuel flash charging technology, you'll get up to 3 hours of playback in 10 minutes, so you'll be ready to get back to your music when you're running low on power. Comfortable fit Designed for long-lasting comfort, the cushioned ear cups feature an advanced ventilation design that reduces the feeling of stuffiness, even after long hours of wear. The iconic ergonomic swivel pivots to fit all head shapes, ensuring a secure and comfortable fit. Weighing only 260 grams, the headphones are lightweight and portable, so you won't feel overburdened when carrying or using them.