Eco Chic Technology™The Ultimate Hair Straightening ElixirEco Chic Hair CareSalon QualityFamily Owned and Operated, Since 1979100% Vegetarian Ingredients/No Animal TestingBeauty From The Element is Chic on the Street®Leaping Bunny Certified NO -  Harmful Sulfates, PEGs, Parabens, Mineral Oil, Propylene Glycol, Phthalates, Artificial Dyes YES - Vegan, Cruelty-Free, Infused with Natural Botanical Ingredients, Recyclable Packaging Superior smoothing, soothing, straightening formula enhanced with natural botanicals that protect hair while creating a silky shine. Straight Fast™ Straightening Elixir with Eco Chic Technology™* Smoothes and soothes hair for the ultimate sleek styleTemporarily straightens hair until your next washCertified organic botanicals help protect hair from heat styling Smooth the curls, relax the waves and control even the unruliest of hair. This lightweight, crystal-clear gel adds silky shine while repelling humidity. Hair stays sleek and totally touchable. Perfect for all hair types. *The elements of earth, wind, fire and water represent a unique combination of natural botanicals and incredible style.