Managerial Economics: Applications Strategies and Tactics (Upper Level Economics Titles) (Hardcover) by Moyer R. McGuigan James R. Harris Frederick
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By illustrating how effective managers apply economic theory and techniques to solve real-world problems Managerial Economics 13E helps future business leaders learn to think analytically and make better decisions. As always the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics such as game-theoretic tactics information economics and organizational architecture. This new edition is concise comprehensive and current with cutting-edge coverage of important management topics relevant to today's students including an exciting focus on 'green' business and environmentally friendly practices and products.