8 g Protein Per Serving0 g Sugar Per Serving2x More Protein than the Leading Frosted Flavored Cereal**Zero Sugar.Certified Gluten FreePlant-basedNon-GMO Project VerifiedWomen OwnedNo WheatNo CornNo RiceNo DairyNo Oats Peanut Free Vegan No SoyKosher Dairy Equipment Wish, granted. They say good things come in threes... as luck would have it so did we - and then we had Jonah and things got even sweeter. Our family wished for a cereal that everyone in the house could love. Imagine a tasty cereal that's a good source of protein and is made with wholesome ingredients. Until now, most cereals have been made from grains. We had a different vision - one that uses nutrient-rich, plant based ingredients. Although it took a little more than just wishing, the cereal of our dreams is here. Three WishesLeading Whole Grain Oat Cereal*8 g protein4 g protein0 g sugar1 g sugargrain freegrain based *Based on 35 g serving size **Our cereal contains 8 g of protein per 35 g. The leading frosted flavored cereal contains 1 g of protein per 35 g. ***Our cereal contains 3 g of sugar per 35 g. The leading frosted flavored cereal contains 12 g of sugar per 35 g.